Nursery, Greenhouse & Gift Shop

Located just 7 miles south of Viroqua 

S7301 US 14/61, Readstown, Wi        (608) 629-5975

same view - RECENT View of Nursery

​​​​​​​In 2014, the idyllic Reads Creek property was purchased with big dreams, an open mind and above all a deep rooted desire to share this stunning place with others in the community. The progression from farmstead, to arboretum, to retail nursery has been a fitting narrative for a place anchored in natural beauty and steeped in a tradition of botanical bounty.

Owners David and Jen Tubbin have taken great pride in writing the next chapter in the story that is Reads Creek. Long time Vernon County residents, the Tubbins have blended over 30 years of several successful business endeavors with the scenic setting of Reads Creek, breathing new life into this incredible property. Second Nature at Reads Creek is well on its way to becoming a destination nursery, with visitors coming from hundreds of miles away to witness this gem in person. 


David and Jen’s vision for the property seeks to honor the community-minded spirit exemplified by Royce Jones when he planted the Arboretum and opened his doors to us all.  The Tubbins hope to blend these attributes and histories into a truly distinctive destination nursery and garden center, a place that epitomizes the very essence of the Driftless area. A place to wander and wonder. A gardener’s vacation. A place of lush colors, scintillating aromas, and great diversity of life. A place for families, play, laughter, and joy. A place, most importantly, for you.

David and Jen were joined in this adventure by Ronda Dallmann, a locally established garden designer who was instrumental in designing and laying out the blueprint of the nursery in the infancy phase, and gave our plants a strong start as we started to build the dream in the valley.  Now, after surviving multiple floods and of working hard to repair, rebuild and restore, we are so excited about what the future will bring.  Landscape Designer Sara Washburn has joined our team with unbridled enthusiasm and a welcomed set of hard working hands to help Dave meet the needs of the community. We are excited to be working with an amazing crew of people with a passion for plants, and the possibilities are endless!

Many of us in this area are wind-blown seeds to this area. Transplants if you will, sensing deep fertile soil to sink our roots in, seeking an alliance with the authentic beauty that defines the Driftless area. Our desire to share with the community the aesthetic abundance in which we find ourselves is really a meager offering of gratitude. We will endeavor to shatter your expectations, and seed by seed, pot by pot, garden by garden we will develop into the vision you’ve inspired us to reach for.

We are humbled by your interest in watching us grow.

2014 View of Nursery

Our Second Nature at Reads Creek Story...